It all started in 2003 when Toni was trying to buy good underwear. They all rode up, the elastic broke, the stitching came undone… Sound familiar?
So she got out her trusty Elna sewing machine and began to make her own – with varying degrees of success: It needed to have just the right fabric, the perfect design and put together so it lasted.
After much trial and error she had her first pair of Fanny Adams Underwear and haven’t changed a thing since.